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Celestial Crystal Co.

Product Packaging Design + Branding

Celestial Crystal Co. is a new-age healing business that seeks to stand out among lifeless brands in the crystal healing industry. These branding assets & packaging concepts were tailored to Celestial's target market of 20-30 year olds who are seeking alternative forms of spiritual routine.

This design project for Celestial Crystals Co. involved the creation of an all-encompassing collection of branding & marketing assets, as well as a custom box design prototype. This includes concepts and process work for logos, app design, social media & print ads, moodboards, packaging design, and more.

Software: Illustrator, InDesign, Photoshop, Lightroom, XD, Cinema 4D

Celestial Crystals Box Sketches
Celestial Crystals Box Sketches
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Process Book

Includes the 7 stages of this design process, as well as relevant sketches, brand background info, and audience demographics. This aims to give insight into the reasoning behind particular design decisions throughout the process.

Project Gallery
Sketches
Tangerine Arches
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